In 2017, Fondren Fellow Jennifer Lee developed a marketing plan for Digital Scholarship Service (DSS) to promote the department’s services and resources to the Rice community.
In order to understand how the Rice community wants to learn about Fondren’s resources and how frequently the Rice community utilizes Fondren resources, Jennifer developed and distributed a survey to the Rice community. Among Jennifer’s recommendations is that Fondren Library communicate with the Rice community through email notifications and newsletters to better reach a larger audience. Jennifer’s full report can be found at https://hdl.handle.net/1911/102505.
In response to Jennifer’s report, DSS has developed a plan to promote its services through several online methods, including a blog and newsletter. The blog, which will highlight departmental projects and staff news, can be found at http://digitalscholarship.blogs.rice.edu/. The electronic newsletter will be distributed several times a year (the Summer 2019 issue can be found at https://mailchi.mp/a463d366a0b9/fondren-digital-scholarship-services-newsletter).
DSS consulted with C-MACS during the development of this project and plans on sharing back any useful data we receive about user engagement.