Promoting Upcoming Events

If you have an upcoming event and need to promote it, C-MACS can help with the promotion of an event while you create, manage, and operate it. Before we can do anything, though, we need some information about the event.

The questions on this form (also seen below) can help you plan your event, and will give us some background information so we can help promote it.

  1. Who is your audience?
  2. What date have you chosen? Does this conflict with other major events on campus or holidays?
  3. What specific activities are you planning?
  4. What kinds of advertisement do you want? Flyers, website graphics, table toppers? Based on your answers to the questions above, you should be able to formulate some visual ideas. You should now contact Jeff Koffler and communicate your ideas to him. He can create a unique image that can be used for your posters, flyers, website promotion, emails, etc.
  5. After getting your image, you can now communicate it to your intended audience, which you defined above.
    1. For reaching students, Twitter, Facebook, Instagram, and (coming soon) Snapchat are all great communication pathways. You can also send an email to ustudents-l@mailman.rice.edu, put up posters near the entrance, and contact Jeff about placing the image on the website calendar and website scroll.
    2. For university employees, use ALLDEPTS, our social media channels, put up posters near the entrance, and contact Jeff about placing the image on the website calendar and website scroll.
    3. For the outside community, use our social media channels, put up posters near the entrance, and contact Jeff about placing the image on the website calendar and website scroll.
    4. For grad students, use our social media channels and submit info to their weekly newsletter. You can also put up posters near the entrance and contact Jeff about placing the image on the website calendar and website scroll.
  6. If you need to post to our social media channels, please submit a request via the library’s website and select “Suggest a News Item or Feature for Fondren’s Homepage.” Please be sure to tell us which social media you want us to post to and follow standard rules for posting to social media sites (for example Twitter character limits).

Much of this information is on the C-MACS Wiki, as well. Feel free to browse it.

After following the steps above, if you need to meet with C-MACS about additional planning ideas, please feel free to contact the co-chairs, Michael Chiles and Norie Guthrie.

Originally published September 29, 2016 @ 14:19

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